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This web page states the following, "Ctrl f for Video Content." We saw that the web page also said " For ultimate engagement of your customers." It also said " A SHORTCUT to your customer needs. BitREC provides order in the world of choice overload. We build complex Deep Learning algorithms that create simple engaging experiences and drive revenue. Engage your viewers by creating youtube-like personalized experiences. Your store, email marketing and mobile." The header had personalization as the highest ranking optimized keyword. It is followed by recommendation systems, recommender system, and recommender engine which isn't as ranked as highly as personalization. The next words bitrec.com uses is personalized IPTV. personalized VOD was included and will not be viewed by search engines.